I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you way beyond the office or just classic pieces to add to your capsule wardrobe, it really does have (almost) everything you could ever need.
As a high-street aficionado, I take great pride in searching through the new-in pages of some of our best and brightest brands and picking out the pieces that are really special. Think that sensationally good bomber from Zara that went viral, Arket’s timeless blazer that both editors and influencers love, and COS’s internet-famous crossbody bag. There’s something for everyone and every style out there. The downside? It can be a real mission finding these noteworthy, designer-looking pieces, and it often takes a good amount of work (and time) to weed out the winners from those items we’d rather leave on the shelves.
So, to help you find all of the pieces that look like they’ve walked straight off the runway, I’ve put together a handy little edit of the best of the best from three of our favourite brands: COS, Mango and H&M. And just in time for autumn, no less. Scroll on for the 33 pieces from COS, Mango and H&M that I think you’ll love, and that no one will know are from the high street. Your secret is safe with me…
We’re on the hunt for strong knitted dresses, and this will stand you in good stead for afternoons in the city when you want to feel comfortable but look polished.
A denim skirt will work hard in your wardrobe all year round, but particularly right now when we’re experiencing a mix of temperatures!
This wool jacket has gone straight to the top of my wish list this week.
The bag in a new colour. Need I say more?
A cropped denim jacket? Groundbreaking!
These curved-heel boots will go with everything from trousers and jeans to midi skirts and mini dresses.
COS has delivered on beautifully tailored wide-leg trousers just in time for a new-season wardrobe refresh.
COS has really nailed chic accessories this year. If you missed out on the brand’s cute balaclavas last year, this stripy scarf is here for the taking.
A simple black cardigan could be the foundation of so many great outfits, and the COS iteration is a wardrobe staple.
Another staple autumn/winter buy at a reasonable price. I adore this relaxed fit and wearable beige shade—it’s bound to be a sell-out. Watch this space.
By now, you’ll know how much the WWW team love loafers, so just imagine our delight when we spotted this heeled pair on the new-in page…
Tailoring is always well worth the investment in my eyes.
A quick way to add some edge to your outfit—and for less than £40.
This is just waiting to be styled with knee-high boots.
The coolest cardigan I ever did see. Pure perfection.
Date night coming up? Consider this the perfect number.
It is the Gucci vibes that do it for me.
Rich khaki green is set to be big this season.
I’d wear this with a slip skirt and blazer for a smart daytime look.
The seam down the middle makes these jeans look so premium.
Um, hello dream trench coat…
You heard it here first, pleated skirts are back! I for one am thrilled.
A camel coat is the perfect layer for autumn, don’t you think?
I’ll never say no to a knitted dress.
A simple top like this will go with everything.
The ideal outer layer for transitional weather.
Light jackets might be having a moment, but this cosy knit is simply beautiful.
Effortless elegance.
Another incredible dress at an affordable price. Wear with low heels for a sleek day-to-night look.
If I could copy and paste this whole look into my wardrobe, I would.
No, it’s not real leather, but it sure does look like it.
Style this with jeans and ballet flats for the off-duty model uniform.
Consider this a long-term investment.
This story was published at an earlier time and has since been updated.
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