I’ve Tried Countless Expensive Serums, But Nothing Tops This £24 One

As a beauty editor, I’m lucky enough that I get to try the most acclaimed and new beauty products in the industry—and that includes crazy-expensive serums. Serums are often dubbed the powerhouses of our skincare routines by skin experts and dermatologists. Their water-like consistency penetrates the skin well, and they’re usually packed with a good concentration of ingredients that kickstart hydration, radiance and plumpness to name but a few of the skin-boosting results. So, when I’m thinking about dropping money on my skincare routine, I’m inclined to invest a little more on this step.

There are a number of investment serums that I think are worth it. SkinCeutical’s C E Ferulic serum (£165) for instance, is a product that I cherish down to the very last drop, which imparts radiance and clearer skin in equal measure—there is nothing else that delivers results like it. And while Dr Barbara Sturm’s Hyaluronic Acid Serum (£250) makes my skin glow, it makes my bank account wince. If it were not for my job giving me access to test and review these for free, I could never justify spending this amount in my skincare routine.

Who What Wear UK beauty editor Eleanor Vousden is a fan of Beauty Pie’s Triple Hyaluronic Acid Lipopeptide Serum.

That’s why I adore an affordable serum that is just as good as its expensive counterparts. I’ve long been a fan of Beauty Pie’s concept (and its best selling products) but there is one serum that I can’t get enough of for its transformative effects. So much so, I’ve just finished my third bottle. Enter Beauty Pie’s Triple Hyaluronic Acid Lipopeptide Serum (£24).

Vousden is on her fourth bottle of Beauty Pie’s Triple Hyaluronic Acid Lipopeptide Serum.

Those who are already acquainted with Beauty Pie will know that the brand essentially creates luxury-worthy products, but without the markup you’d get from other brands, who spend some of the cost on retail overheads, marketing, celebrity ambassadors and the like. Instead of spending the money on these, the savings are passed directly on to you, the consumer. By paying a Beauty Pie member you unlock access to the affordable rates.

In the case of the Triple Hyaluronic Acid Lipopeptide Serum, it would typically cost £90 at market value, but members can access it at the cost of a very reasonable £24 for a 50ml bottle. And I can hand-on-heart say that this serum really works

Price shown is member price. Non-member price is £90.

Beauty Pie gave it’s formulators a brief to produce an elite hyaluronic acid serum, without scrimping on the budget for top-tier ingredients. The result? An efficacious serum that instantly plumps and hydrates the skin. And the results really are instantaneous. I have combination skin that’s prone to sensitivity and dehydration, and I’ve never tried a serum that has hydrated my skin as much as this.

The magic of the serum is the three weights of hyaluronic acid (which each hydrates the skin at different levels), skin barrier boosting pro-cermaides and a duo of plumping ingredients: polysaccharides and peptides. These work in tandem to plump , make the skin look and feel bouncy while imparting a hydrated glow to the skin.  

After using the Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum for a month.

The best part is that the results keep getting better and better. When I use this consistently, my skin glows, dehydration lines are plumped and my skin feels bouncy. Makeup glides on and I can enjoy the hydrating and plumping effects all day long. In fact, I took a break from using it recently and saw a noticeable difference as my dehydration lines returned—an promptly ordered another bottle.

Apparently, loyal customers buy multiple bottles of when it’s available, so if you’re after a bottle, you’d do well to move quickly whilst it is in stock. Beauty Pie also have some incredible serums in its range. Scroll ahead to shop the best Beauty Pie serums I rate alongside the Triple Hyaluronic Acid Lipopeptide Serum.

Price shown is member price. This is another of my holy grail Beauty Pie serums. If you want to address a multitude of skincare concerns, then you’ll be hard-pressed to find one that addresses as many as this one does. The results are jaw-dropping.

Price shown is member price. This Korean formula is jam-packed with plant stem cells that defend skin against environmental damage that can accelerate skin ageing. Its ultra hydrating too.

Price shown is member price. Beauty Pie keep knocking incredible serums out of the park. This is another of my favourites which is akin to a vitamin shot for your skin—expect an instant glow with firming effects over time.

Price shown is member price. Retinol is a wonder ingredient if you want to maintain youthful skin and smooth fine lines and wrinkles. This formula from Beauty Pie is impressive.

Price shown is member price. If you want to address pores, breakouts and generally give your skin a clearer, smoother and more even-toned glow-up, then this is the serum for you.

Price shown is member price. While I raise an eyebrow when brands imply their product is akin to a ‘facelift in a bottle’, the ingredients list is promising if you’re looking to firm and plump your skin.

Price shown is member price. Those with sensitive complexions will enjoy this skin-soothing and softening serum which plumps and aids the skin in retaining moisture.

Price shown is member price. The winning duo of vitamin C and ferulic acid in this product is a contender for some of the more expensive vitamin C serums on the market. Beauty Pie fans stockpile this serum, so if you see it in stock, you’re in luck.

Price shown is member price. Compromised or irritated skin types will enjoy this spray-on serum, which soothes on contact while strengthening the skin barrier.

Price shown is member price. The MVP in these serum ampoules is reserveratrol, a powerful antioxidant that address pigmentation and sun damage while boosting collagen production.

Price shown is member price. The clue is in the name. If you want super healthy skin that glows from the inside out, this is a must-try.

Price shown is member price. These vitamin C and E ampoules unlock an unrivalled glow, and the individual applications make them great for travelling too.

Price shown is member price. Beauty Pie’s retinols are brilliant, and this 3% formula is ideal if you’re new to using retinoids. It helps to brighten, hydrate, smooth and plump the skin over time.

Price shown is member price.  If you’re already using a retinol product, this 4% version is ideal if you want to dial up the skin-improving results even further.

Next Up, I’ve Tried 100s of Serums—These Are the Best 15 for Every Skin Type and Concern