As the days starts to shift towards the colder, drizzly sort, I’m this year determined to keep my sartorial spirits up by injecting a splash of colour and flush of texture into my winter capsule wardrobe.
With this in mind, there was really only one group I could look towards for chic, playful, vibrant winter styling inspiration, and that has to be the Scandi set.
The birthplace of womenswear brands Ganni, Stine Goya and Cecilie Bahnsen—all playful, eclectic and oh-so-Scandi in their own right, the Scandi fashion crowd is brimming with uplifting styling inspiration.
Championing the Scandinavian’s knack for combining the classic with the quirky, I’ve noticed that this manifests in fabulous tailoring, splashed of colour and a knack for layering. With that in mind, I’m looking out for chic knits, boxy cuts, and playful details that can elevate my look, but also feel timeless enough to last next winter, and the next… And unsurprisingly, a Swedish high-street stalwart, H&M has plenty of this ground covered. Channeling Scandi spirit, read on to shop my edit of the H&M buys I think some of the region’s chicest shoppers would notice first.
Cosy up from winter’s chills in the temping teddy coat.
Cashmere knits are all I’m interested in wearing during the colder months, and I know that people in even colder countries won’t disagree with me.
Wide-leg trousers are in every Scandi influencer’s wardrobe.
A chic button-down is a staple for most of us, no matter what country we live in. Shop it in blue to inject a splash of colour.
The Scandi girls never appear to say no to a good hair accessory.
The perfect oversized knit to bundle up in as the temperature drop.
A feminine blouse that will style well with jeans and skirts alike.
This boxy dress layers so well in winter. We often see Scandi street stylers layering this kind of dress over trousers.
An oversized coat is a winter-wear essential and this oversized, boxy version ticks all of the boxes.
These straight-leg leather trousers will fit right in to my winter capsule wardrobe. Style us with a silky top for a party ready look or dress down with an oversized knit.
The perfect party dress in the season’s favourite shade. Style with kitten heels or knee-high boots for an elegant take on party styling.
Cold nights and dark days always call for a cosy puffer.
Wide-leg trousers can work for every occasion, from the office to a party.
Sweater vests are a trend that started with the Scandi set.
Scandinavians like double denim, as well as using it as a base for bold knits in the winter.
Cosy up in style—Bretons speak a universal language of fashion love.
Cropped knitwear is a great pairing for the wide-leg trousers in this gallery.
Up Next: A French Woman Walks Into M&S—This Is What She’s Picking Up
