Last winter saw a surge in sales of puffer coats, and we won’t be surprised if we see the same again this year. Now that the cold weather has arrived and our days are sandwiched between chilly mornings and dark nights, a good coat never goes amiss—especially a cosy padded one. Puffers are not only a key trend that’s been returning for years, but also a functional style you’ll always be able to return to.
In recent years I went on my own hunt to find the perfect puffer coat, searching everywhere from Prada to Primark. And after months of trawling, last winter I settled on ARKET’s long down coat, a style that already came with a history of being extra popular. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), ARKET’s perfect puffer made it into the top 10. With its simple cut, elegant and neutral colourways, handy hood, slits with popper fastenings on each side to adjust for more movement and roomy pockets, it ticked all of the boxes for what one needs from a practical coat—and at £249, the cost per wear over a series of cold winters speaks for itself. And the best part? For the next few days (until the 11th), ARKET is actually holding a flash sale with 15% off its outerwear, including its best-selling puffers! That might even tempt me to invest in another colour, or maybe the short version?
Since 2020, ARKET’s puffer has become somewhat of an icon amongst fashion people, and countless editors and influencers (and just about everyone on the streets of London) have tried, with only some managing, to get their hands on the cosy style before it whizzes out of stock yet again. Luckily, though, it’s back again for winter 2023 (a true sign of a classic), and this time there’s numerous iterations in different colours, lengths and even a version with a nipped in waist. And honestly, after wearing mine on repeat between September and May last year, I can confirm it makes a pretty smart investment.
What’s more, I was so impressed to discover that this trending ARKET puffer is made using sustainable materials. The coat is manufactured using Re:Down—100% recycled down and feathers and with a shell of recycled nylon and recycled-polyester yarn made from used plastic bottles. And did we mention it’s very warm?
Convinced? Keep scrolling to shop the popular puffer and more down coats from ARKET (with that 15% discount for a limited time!)
The classic black version is such a classic.
I love this new chocolate brown iteration.
This new waisted version will add more definition if you prefer.
This silver grey is a nice trend-forward style.
A cropped style is great if you’re petite and worried about the full-length version being too long.
Another new colour for 2023.
This is last year’s nipped in version, back in stock.
I love this new cropped number!
This looks like it could be designer. So cool, ARKET!
This is a simplified version of the long coat style with an oversized shape.
This story was originally published at an earlier date and has since been updated.
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