Urban Outfitters has been a longtime go-to for everything, from all things Y2K fashion to sex toys to beauty products. But, if you’ve ever shopped the retailer’s sale section (which, if you’re lucky, is also occasionally discounted further), you’ll be surprised to see some pretty notable names in the mix. But unless you know exactly what you’re looking for, you can end up spending a lot of time scrolling through pages upon pages of deals, and by the time you land on a gem? They’re sold out in your size. It’s a tale as old as time, really.
But because we’re your online shopping experts, we’ve combed through UO’s massive sale section to bring you some of the can’t-miss names hiding in plain sight: There are UO-classic brands like Dickies, Converse, and Ugg but also insider-beloved brands like Juicy Couture, LoveShackFancy, and Lisa Says Gah that are true diamonds in the rough. Keep clicking to shop our vetted faves.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
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Converse
Trends may come and go, but a pair of Chuck Taylor’s will never not be cool. Whether it’s your first, 10th, or 100th pair, you can’t go wrong when they’re on sale.
Shop Converse
Converse Chuck 70 Leather High Top Sneaker, $, available at
For Love & Lemons
No brand does femme, frills, and flowers like For Love & Lemons. Whether you’re looking for a spring wedding guest dress or a date-night fit, this beloved label has you covered.
Shop For Love & Lemons
For Love & Lemons Ariandre Sheer Floral Mini Dress, $, available at
Levi’s
You can reliably shop Levi’s on many corners of the internet, but UO has among the best selection in terms of most-loved styles and washes. And we repeat: on sale!
Shop Levi’s
Levi’s 501 ’90s Mid-Rise Jean, $, available at
Happy Socks
Socks are the unsung outfit maker. From all-over printed to lacy and frilly, Happy Socks is a go-to that won’t lead you astray.
Shop Happy Socks
Happy Socks Carly Crew Sock, $, available at
Lisa Says Gah
Cult label Lisa Says Gah is rarely spotted on sale, so if you see something marked down, we suggest you act fast to get a piece of the brand’s playful, joy-sparking apparel and accessories.
Shop Lisa Says Gah
Lisa Says Gah Elenor Mini Dress, $, available at
Dickies
Dickies is a tried-and-true workwear staple for a reason, and Urban Outfitters has a treasure trove of beanies, shirts, pants, and for a steal.
Shop Dickies
Dickies Canvas Carpenter Pant, $, available at
Juicy Couture
The iconic aughts brand’s apparel and bags are as hot as ever, and if you’re lucky, you’ll spot an item or two hiding in plain sight at Urban’s sale section. (We’re especially fond of this mob wife-inspired faux fur jacket.)
Shop Juicy Couture
Juicy Couture Spotted Faux Fur Jacket, $, available at
Baggu
No longer known as solely a purveyor of cute printed grocery bags, Baggu has emerged as the affordable, whimsical accessory brand of the moment. Case in point: This mini (but not too mini) crescent nylon shoulder bag in a UO-exclusive colorway.
Shop Baggu
Baggu UO Exclusive Mini Crescent Bag, $, available at
LoveShackFancy
Run, don’t walk, if you’re able to find marked-down LoveShackFancy. The luxury label is known for making the prettiest frocks and separates that transform you into an IRL princess. Only downside: As a rare gem of UO’s sale section, styles are all but guaranteed to sell out fast.
Shop LoveShackFancy
LoveShackFancy Stetta Silk Asymmetrical Cami, $, available at
Ugg
Comfy, cute, cozy…what’s not to love about Ugg’s cult-favorite fluffy boots — especially when they’re on sale?
Shop Ugg
Ugg Classic Chillapeak Fluffy Boot, $, available at
Guess
The iconic American fashion brand is known for its cool, timeless denim and apparel — but don’t sleep on the bags. This camo-print XL tote is guaranteed to be the most stylish personal item on your next flight.
Shop Guess
Guess Originals Vintage Ripstop Tote Bag, $, available at
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An Urban Outfitters Guide To The Best Y2K Fashion
