If you thought the coquette aesthetic had its time, think again, because the trend is still going strong in 2024, thanks to runway-approved coquette chokers, bow accessories, and now: coquette swimsuits. On the off chance that your TikTok feed hasn’t been inundated with this cottagecore-adjacent style, coquette aesthetic is a hyper-feminine, romantic, and nostalgic aesthetic that pulls inspiration from the Victorian era and 1950s fashion. In 2024, that manifests as a sweet pastel color palette with vintage-inspired gingham prints and tons of (trendy) ribbon bows, lace trim, and rosette appliques.
If this sounds like your kind of vibe, read on to learn more about the key details and patterns to look out for to achieve the playful coquette trend from seaside to poolside this summer.
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Bow Coquette Swimsuits
Bows, bows, bows! The absolutely adorable adornment has become the ultimate it-girl accessory, whether tied into pigtails and onto purse handles or on statement jewelry and footwear (Note: satin-laced ballerina sneakers are also having a moment!) Frilly and flouncy bows also add a whimsical element to your swim attire. There are plenty of bikinis out there with tiny bow details, but you can go even bigger and bolder with organza bow straps.
Shop Club L London
Club L London Afloat Organza Bikini Top with Bows, $, available at
Club L London Adrift Organza Bikini Bottoms with Bows, $, available at Make a bigger statement with large mesh bows on one-piece swimsuits. This style features underwire cups with a delicate ruched mesh overlay and on-theme corset-like seams.
Shop Revolve
Beach Riot Dede One Piece, $, available at
Toile de Jouy Coquette Swimsuits
Coquette style also calls for toile de jouy; a repeated pastoral pattern typically seen in blues, pinks, and greens on white backgrounds. This two-piece bikini features a toile de jouy pattern with a couple exploring the woods alongside geese and a cottage. The lace-trimmed peplum skirt is the cherry on top of this adorable set.
Shop Cider
cider Plus Toile De Jouy Lace Trim Bikini Set, $, available at Slightly more subtle and slightly more modern, this blue and green floral-patterned one-piece is a great fit for someone who wants to tip a toe into this trend.
Shop Andie Swim
Andie Swim The Amalfi One Piece, $, available at
Gingham Coquette Swimsuits
Moving onto another equally charming print: gingham! Opt for dainty, small-scale prints in classic reds and blues or pastel pinks, greens, and yellows. We’re particularly loving these bikini separates, which feature additional coquette details like bows, a balconette bust, and smocked bottoms. Be sure to pre-order now to receive them by Memorial Day.
Shop Frankies Bikinis
Frankies Bikinis Cola Underwire Balconette Bikini Top, $, available at
Frankies Bikinis Sofie Micro Bikini Bottom, $, available at From pastel gingham to frilly lace trim, bodice boning to ruching, and bow ties to a micro rosette, we can’t ask for a more spot-on coquette style.
Shop For Love & Lemons
For Love & Lemons Haiden One Piece Swimsuit, $, available at
Ruffle Coquette Swimsuits
Ruffles aren’t just for dresses any more —look for this frilly detail on swim straps, necklines, bodices, waistlines, and leg cutouts. The bikini separates here feature ruffles on both the off-the-shoulder top and high-waisted bottoms. But the pastel polka dot pattern really solidifies these swim pieces as a retro coquette style.
Shop Victoria’s Secret
Dippin’ Daisy’s Kate Off-Shoulder Underwire Bikini Top, $, available at
Dippin’ Daisy’s Poppi High-Waist Cheeky Bikini Bottom, $, available at This ruched and ruffled one-piece is the perfect gateway into exploring coquette style. The off-white color, streamline silhouette, and detachable straps make it classic and versatile enough to wear for years to come. Bonus: It can double as a bodysuit.
Shop J.Crew
J.Crew Ruched One-piece Swimsuit with Ruffles, $, available at
Rosette Coquette Swimsuits
It’s clear that rosettes will never go out of style — since the 1800s, they’ve been popping up in nearly every decade. Rosettes were a popular Y2K trend that re-emerged in 2023, have been declared a 2024 jewelry trend, and have become a signature detail in coquette fashion. Luckily, you can now find the feminine floral applique on tons of swimsuits. And there’s truly no going wrong, especially with 3D roses on retro nautical-striped bikinis.
Shop SAME Los Angeles
Same Los Angeles Rose Triangle Top, $, available at
Same Los Angeles Rose 90s Bottom, $, available at Sure, you can just opt for a bubblegum pink swimsuit… or you can really go for it and cart up a rosette pin that you can clip onto it (or, honestly, onto any of your swimsuits for a coquette touch).
Shop Knix
Knix One Shoulder One Piece Swimsuit, $, available at
Knix Rosette Swim Accessory, $, available at
Vintage-Inspired Coquette Swimsuits
We already touched on retro gingham and polka dot prints, but the coquette aesthetic also incorporates vintage silhouettes. In terms of swimwear, that can look like long-line bikini tops and high-waisted shorts. It can also look like sweetheart necklines, halter tops, and ruched bodices. Here, the gingham-print puff-sleeve top and matching button-adorned shorts are simultaneously giving ‘50s pinup model and modern coquette girly.
Shop Unique Vintage
Unique Vintage Gingham Seersucker Puff Sleeve Swim Top, $, available at
Unique Vintage Gingham Seersucker Swim Bottoms, $, available at Here’s another old Hollywood example of the thick halter necklines and ruched bodice one-pieces that fit the vintage-inspired coquette bill.
Shop Neiman Marcus
Norma Kamali Bill Mio Halter One-Piece Swimsuit, $, available at
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