Grand Theft Auto VI Is Expected to Be the Biggest Entertainment Launch of All Time, but a Performance Below Expectations Could Impact the Entire Industry

Grand Theft Auto VI is expected to be the biggest entertainment launch of all time, but the game could impact the industry as a whole if it performs below expectations. Speaking in a new interview with Kyle Bosman, Mat Piscatella, Executive Director and Video Game Industry Advisor at Circana (NPD), commented on the sixth entry in the series by Rockstar Games that was confirmed yesterday to release in late 2025. According to the analyst and industry advisor, the game will be the biggest entertainment launch to date in terms of overall spending in its launch period. However, it will face […]

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