The Q4 2023 period was the only time Apple surpassed Samsung and became the largest smartphone brand in the world, but for the previous two quarters, the California-based giant has suffered dwindling shipments, whereas its rival has secured the first position. On this occasion, the latest data reveals a similar story, but new figures show that both technology giants are losing valuable ground to other competitors, which is not a great look as two more quarters remain in the year. Global smartphone shipments increased by 12 percent compared to the same quarter a year ago, but Samsung and Apple witnessed […]
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