Tecno starts campaign to fight skin tone bias in cameraphones

Tecno launched the #ToneProud campaign to end skin tone bias in imaging technology. The company sent out a press release explaining the campaign’s goal of raising awareness about skin tone diversity while introducing its 268 skin tone database to consumers.

The campaign lays on the backbones of the Universal Skin Tone technology, introduced by Tecno last year.

Tecno said in today’s world, technology and AI shape perceptions and raised the question of whether smartphones truly capture “the full spectrum and beauty of human diversity, especially in often-overlooked emerging…