Jaguar Cars has become the latest company to go all in woke.
The British car manufacturer released an ad in which a handful of ethnically diverse and seemingly gender-fluid groups of individuals pranced around wearing bizarre pieces of clothing.
“Create Exuberant. Live vivid. Delete ordinary. Break molds. Copy nothing. Jaguar,” the taglines read.
No cars are shown at any point in the advert, although it appears they will be announced at a later date.
The ad also indicates that the company created a “funky-looking” logo, ditching the iconic image of a leaping jaguar that has served it successfully for nearly 90 years.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The advert was met with disgust from X users, who pointed out its shocking lack of taste and cultural awareness.
The best response came from Tesla CEO Elon Musk, whose own company has reached a market value of over a trillion dollars and rising in the wake of Donald Trump’s amazing victory in this month’s presidential election.
“Do you sell cars?” he asked.
“Yes. We’d love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar,” a member of their social media team repsonded.
Yes.
We’d love to show you. Join us for a cuppa in Miami on 2nd December?
Warmest regards,
Jaguar— Jaguar (@Jaguar) November 19, 2024
One of Britain’s most iconic car brands, Jaguar is known for its luxury vehicles and sleek designs. Founded in 1922 as the Swallow Sidecar Company, it originally made motorcycle sidecars before moving into cars.
The name Jaguar first appeared in 1935, and after World War II, the company became famous for stylish, high-performance models like the Jaguar E-Type, often described as one of the most beautiful cars ever made.
The company has still faced financial struggles over the years and even became part of British Leyland before regaining independence in the 1980s.
Jaguar cars facing backlash for releasing DEI advertisement, featuring models wearing bizarre outfits with no cars seen in the entire advert.
Jaguar has also dropped its iconic logo in a move aimed at ‘modernizing’ the brand. pic.twitter.com/TwgdOnOqjE
— Oli London (@OliLondonTV) November 20, 2024
In 2008, the company was bought by India’s Tata Motors, which merged it with Land Rover under the Jaguar Land Rover group.
Much to the dismay of many car enthusiasts, the company is focusing on moving away from its traditional gas-powered vehicles and moving fully electric.
In order to promote the vibe of “modernity,” Jaguar clearly believes that buying into DEI and wokeism is the only way forward. If recent history is anything to go by, they are in for a very nasty surprise.
The post Jaguar Cars Butchers Its Iconic Reputation with Disgusting Woke Rebrand — Elon Musk Issues The Perfect Response appeared first on The Gateway Pundit.
