The idea of Apple launching a competitor to Amazon’s Fire TV has always been foreign because such devices are mass produced with cheaper materials, allowing companies to reduce the retail price and target a bigger audience. Unfortunately, the lack of processing power due to space constraints is likely another reason why the Cupertino giant’s marketing executives abhor the product, but a report claims that the current pricing of the Apple TV 4K means that releasing a stick-like device is the only possible route to expand its hold in the market. At $129, the base Apple TV 4K is nearly four […]
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