The share of iPhone buyers in the US that are paying up to upgrade from the base storage trim declined in 2024. The latest report from the Consumer Intelligence Research Partners (CIRP) looks at the percentage of iPhone buyers upgrading the base storage trim on their iPhones for the December quarters in 2023 and 2024, and the results show a decline across the board.
The findings also suggest that more consumers now rely on cloud storage, which is a big revenue driver for Apple. Apple currently has three base iPhone storage trims – 64GB for the iPhone SE (2022), 128GB for the iPhone 16,…
