Counterpoint Research uncovered fascinating insights into the Indian smartphone market for 2024. The findings indicate that Samsung dropped from its leading position in the Asian country, now ranking third. Vivo accounted for 19% of total shipments, while Xiaomi followed closely with 17%.
Apple maintained its position as the market share leader, as it did in 2023. The iPhone 15 was the most shipped device in Q4 2024, reinforcing the company’s dominance in this area.
In 2024, wholesale revenue rose by 9%, although shipments only increased by 1%, totaling 153 million units.
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