Q1 was the worst first quarter for smartphone shipments in Europe since 2013, based on data by Counterpoint Research. In the second quarter the market fell 13% compared to Q1 for a total of 40.3 million units shipped – the worst Q2 since 2020.
Compared to Q2 last year, the market is down 11%, but that doesn’t paint a complete picture of the interesting dynamics at work. The war, the shaky economy and the resurgence of COVID-19 all hampered smartphone makers.
Quarterly Smartphone shipments in Europe and change compared to Q2 2021 (source: Counterpoint)
At first glance Samsung and…
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