What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you’re looking for an immaculately tailored staple, affordable knitwear or the perfect pair of shoes, I take my responsibilities as Who What Wear’s shopping editor very seriously, and I’ve saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year’s time as they do now.
Of course, there’s also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for spring, and this week’s edit includes plenty of wardrobe gems, like the Zara sandals that our editors love, and the Chloé collaboration that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
The wait is over, and we finally have another collection from COS Atelier. Everything from the minimalist finish to the longline fit makes this far better than the average blazer. Just imagine how good this looks with cami and a maxi skirt…
Chloé and Eres have teamed up to give us an incredibly chic summer capsule wardrobe featuring swimsuits, sandals, shirts and accessories. My favourite piece? This elegant linen maxi skirt. Wear for summer in the city or evenings by the beach.
Something tells me that once the secret is out about these could-be-designer sandals, they’re going to immediately sell out.
I know what you’re thinking, and yes, affordable tailoring really can look this good, and at that price. Wear with the co-ordinating trousers for an instant outfit guaranteed to invite compliments.
I can’t be the only one who is currently wedge obsessed. Bettina Vermillion’s SS23 collection feature the slick Britney pair, perfect for a statement-making entrance and comfortable, all day wear.
The shade, the style, the silhouette. There’s nothing not to love about this incredible asymmetric one shouldered dress.
As a skirt-obsessive I’m a firm believer that this season’s shirred styles look good on any occasion, and this is conclusive proof that cooling linen always looks polished.
Adanola aren’t just premium activewear, there’s plenty of luxe leisurewear too, enter the cotton shirt. Looking for a co-ord to pack in your suitcase? This tops the list.
I’m officially a card carrying member of the cargo club. Even sceptics will be talked around by this understated pair from Marks and Spencer, just add a tank top, crossbody bag and strappy sandals for an easy summer outfit you’ll wear on repeat.
Last year’s COS gathered midi was an overwhelming success for its ease, fit, and refined style, and I predict a bright future for its updated predecessor.
Jewellery fans, rejoice! Lucy Williams is back with another collection designed in collaboration with Missoma, and this might just be the best one yet.
Consider this an elevated upgrade from your everyday tank top.
Looking for the best linen on the market? That’s easy. H&M’s shirts, shorts and trousers are the kind of easy-to-wear, versatile pieces that you’ll wear with everything, and the black co-ord is sure to be a favourite this summer.
And just like that, I’m obsessed.
Hot off the press, it’s a Ganni X Coggles capsule collection, full of all of the key Ganni signatures we know and love from the brand. Top of my list? This ruched midi dress. It has “spring” written all over it.
And now, a break from floaty fabrics to bring you some much needed structure. Sharp, tailored blazers, that is.
This dress and chunky sandals go together like bread and butter.
There simply isn’t an outfit that these light coat won’t significantly improve.
The best thing to happen to denim since the straight-leg jean.
If this isn’t a sign that spring is here, I don’t know what is. Marks and Spencer, you’ve got a winner on your hands.
The latest Iris & Ink collection has now landed on The Outnet, and it’s full of the easy basics and wardrobe staples that you’ll rely on for seasons to come.
Give it a moment and you’ll realise that this blazer makes complete sense. If you’re looking for a jacket that looks designer and helps you to master the elegant “shoulder-robing” look, you just found it.
I can’t help it, I’m sunglasses-obsessed–and Victoria Beckham might just have given me my favourite pair of the year so far.
A leather biker is always a sound investment. It’s the kind of cool-girl staple that never goes out of style.
Loewe’s raffia bag offerings just keep getting better and better.
It’s almost impossible to choose a favourite piece from Jigsaw’s new-in section, but this excellent jumpsuit is as good a place as any to start.
If the Instagram buzz is anything to go by, Ganni have got a new It bag on their hands. Prepare to see the Bou bag everywhere.
It might not be summer quite yet, but if there’s one thing you can guarantee, it’s that warm-weather calls for stylish sandals like these.
How to do cargo trousers, the elegant, grown-up way.
Shopping for an investment piece? Don’t forget Amazon Luxury Stores. The same site where you can buy just about everything is also home to new season designer pieces like this gorgeous Christopher Kane skirt.
Now that’s what I call a red-hot co-ord.
Right now, certain Sleeper items have 25% off and support the brand’s blooming future initiative in aid of helping Ukrainians who have suffered severe physical injuries during the war. Clothing that looks good, and does good too.
Brand new and selling fast, optician Jimmy Fairly has collaborated with trés chic Parisian shoemaker Carel to create a capsule of sunglasses and crossbody bags perfect for summer. My highlight? The orange Carel frames, or the ivory bag made from innovate AppleSkin leather.
Reformation’s Mason pant are a Who What Wear editor favourite for their incredible fit, and they’re now available in summer-ready linen.
Mark my words, this flattering midi dress is about to go viral.
This bag is proof that Loewe are experts in covetable accessories.
When one of the UK’s most popular jewellers teams up with one of the world’s coolest sunglasses brands. you know you’ve got a killer collection on your hands. Especially when they’ve done it twice.
Add a chunky black sandal, and wear on repeat.
The most popular shoe of 2022 is back for another spring/summer.
A light, polished, midi skirt will make everything in your wardrobe look better, and Jakke’s brand new Phoebe skirt is an effortlessly cool piece from the brand’ first ready to wear collection, cut from supple, vegan leather.
Summer, is that you? Well, perhaps a little bit optimistic, but a crochet shopper is the ultimate warm-weather accessory.
Diamonds may be forever, but silver is trending in a big way right now, and these earrings are enough to tempt you away from gold for the foreseeable.
It’s officially time to retire your winter coat, and this jacket was made for spring.
I’ve been waiting for months for the perfect time to wear a dress like this and, I think we’ve finally got it.
Chloé’s latest It bag is the Penelope, an elegant, understated leather bag with a gold disc clasp. Don’t love the top handle bag? It comes in a clutch, woven tote, and slouchy leather bags too. (There’s even disc pendant jewellery.)
New from Birkenstock, the Florida sandal–an elevated take on the casual flat in luxe suede. Wear now with socks, and bare-legged all summer.
Definitive proof that pencil skirts aren’t just for office wear.
It’s been a good year for New Balance, and with new releases like these, it’s easy to see why.
Just when I thought I had enough trench coats in my wardrobe, Boden changed my mind. Oh well, at least I have a whole host of new ways to wear them.
And just like that, I’m happy to trade a cosy knit for a relaxed co-ord to wear now at home, and on repeat during the summer months.
You’re looking at Loewe’s latest It bag in the making.
Denim maxi skirts are having a moment right now, but Arket’s white denim version stands out from the crowd (for all of the right reasons).
If there’s an expensive-looking new suit on the high street, you can bet I’m going find it, and this is the current frontrunner.
They haven’t been around for long but sizes are already selling out, a testament to the Diamond loafer’s chic design and perfect construction. Thank you, Jimmy Choo.
Up Next: Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See
