Some will tell you that Apple is a master at designing products, making them all sleek and shiny until your brain can’t take it anymore and you need to buy them. After watching and analyzing last week’s “Time Flies” virtual product event, that Apple is, in his own words, “master of the upsell.” So what is upselling? Glad you asked. , “Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question.”
Apple is a “master of the upsell” says analyst Gene Munster
A good example of an upsell is when …
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