Today’s news: Sports betting gets steam from return of live sports, Apple temporarily cuts fees for Facebook, and the marketing leaders behind Oracle’s cloud push.
For instance, ESPN partnered with Caesars Entertainment, William Hill, and DraftKings in a promotional and data agreement. And NBCUniversal took a small stake in PointsBet.
Experts say that some of the deal terms also betray skepticism on the part of the national media brands. The agreements that include equity are still for rather small stakes with options to take more ownership down the line. Others are little more than marketing agreements.
Facebook has previously said that Apple would not change its policy, which requires Apple to take a 30% cut of transactions made through the App Store.
Apple’s platform fees have been at the center of antitrust concerns about the company.
Oracle’s TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google.
The execs also include SVP of human capital management cloud Emily He, and Nate Skinner, senior marketing VP for Oracle’s customer experience platform.
