On Friday, Netflix dropped the premiere season of Emily in Paris, a 10-episode romantic comedy series about an American marketing and social media coordinator whose job sends her abroad. The show is a breezy, sexy, silly delight, but it’s also the latest TV show to demonstrate absolutely zero understanding of how people use social media. It’s hilarious — and completely insane.
The posts
The beginnings of a social media empire.
Image: netflix
To borrow a burn from the show’s own Pierre Cadault (Jean-Christophe Bouvet), Emily’s posts are trés ringarde — basic af. The travel selfies are very much how one would use a small personal social media account — but again, from the outset we’re told that Emily is not casual user but someone so versed in this field that she’s been given this responsibility at work. Read more…
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