Agencies are closely watching reviews from brands like T-Mobile, Visa, and Sanofi that spend billions on advertising.
Mitchell Caplan, managing director at consulting firm Flock Associates, said he expected the pace to intensify heading into 2021 as brands resume reviews they postponed this year and others re-evaluate their marketing in a world changed by the pandemic.
The investor pitch deck positions Narrative as part of the data monetization industry and an alternative to the shady practices that data brokers often use.
CEO Nick Jordan said that the pitch deck went heavy on the visuals to show the problem Narrative is working to solve. The deck also included a written presentation designed to help investors to explain their investments to their firm.
Gummy vitamins have taken off partly because of marketing that pitches them as candy but some experts are skeptical about their health effects.
“The marketing emphasizes you, the consumer, are missing something if you’re not taking this product,” said Chuck Bell, who works for the advocacy wing of Consumer Reports. “But not too many people have scurvy or rickets and have a need to take this thing.”
