Attention Back to the Future fans: Rather than having to use a connected app to tighten Nike’s Adapt BB basketball shoes, you can now do it with just your voice.
The feature is part of a new Google Assistant integration with multiple Android apps.
Rather than having to type out or search the same commands on a daily basis, you can now jump into an app with just your voice. With Nike’s Adapt shoes, you can say “Hey Google, tighten my shoes” and voila! Your shoes are ready to go without the need to swipe or touch any buttons.
After Google redesigned Assistant in 2018 — adding the ability to use it and other apps simultaneously, and making it no longer take up the entire screen — engagement doubled. But users said they wanted Google Assistant to do more with their apps. Read more…
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