Showgoers at the COS Atelier show wearing the brand’s signature minimalist pieces.
I think, by this point, we’re all aware of how great it is to have COS as a part of our great British high street. Whether you’re a super-fan whose wardrobe only consists of the brand’s minimalist designs or simply someone who pops in when you’re in need of a perfect white T-shirt. Since it landed on our shores back in 2007, COS has managed to become the arbiter of understated style, expensive-looking basics and a haven for capsule wardrobe staples—all at the more affordable end of the spectrum. And that’s the key to its success—COS has been democratising the “quiet luxury” aesthetic for many years before that phrase was on everyone’s lips. It’s where everyone from Vogue editors and A-list celebrities, to my mum turns if they want to find quality classics that are design-led and anything but boring.
The brand’s COS Atelier shows during fashion month (think a premium edit of its most elegant pieces) are proof enough of how elevated the high-street designs feel and how effortlessly they can translate onto a high-fashion crowd. Celebs and editors, models and influencers alike attend the shows sporting the same blazer you can pick up on Oxford Street on your lunch break. Genius.
Here at Who What Wear, we have access to a whole heap of data that means we can really see what people are shopping (not just on our Instagram feeds). This way we get a genuine idea of the hero buys that are truly worth the money, and unsurprisingly COS is one of the brands that consistently crops up in these best seller lists. And so, since we all want to know the buys that have been backed by the hard evidence of other people’s trust, I thought it would be insightful to share with you the brand’s most popular buys of 2023 so far. From hero basics that you’ve probably been searching for, like perfect vests, T-shirts and shirts, to cult items like that crossbody bag, and those wide-leg trousers—they’re all in this list. As you’d expect, though, everything shares the signature COS characteristics, making them versatile, timeless investments you’re unlikely to regret.
Keep scrolling to see and shop the top 15 COS best sellers of 2023 so far…
This has been seen on so many of the most stylish people. It’s become a modern cult classic.
I’ve lost count of how many times this bag (in all colours) has sold out.
Wide-leg trousers have become an essential capsule wardrobe piece if you’re after for a polished look. These are widely known amongst industry insiders to be the very best.
I’d call these trousers famous, as they’re that popular. Luckily COS has brought them back for 2023, and they’re in stock now.
I have them in black and beige, but I wear them so much, I think I might have to get the grey.
A beautiful, versatile dress.
Wedding or work, this dress will take you there.
These are the cotton version of COS’s perfect wide-leg trousers—great if you have wool sensitivity and ideal for summer.
How chic is the lilac iteration?
This comes in 19 different colours (thank you, COS).
The black is just as classic as white, especially for winter.
This way for five chic ways to wear this easy dress.
A wool coat is a key capsule wardrobe staple, so it’s unsurprising that COS does so many great options.
This specific style sold out so quickly last year, but luckily it’s back for 2023.
I’ve tried these on and honestly they are buttery soft.
I adore the crisp cream pair to brighten up autumn looks.
A classic outerwear piece you could never regret investing in.
This mole brown colour makes it feel so designer.
Tuck this chic knit into trousers, or pair with the matching skirt below.
Such a chis, fail-safe autumn/winter outfit.
Everyone needs a perfect white tank top in their collection.
Choose from twelve different colours (from neutrals to brights), or take one of each—you won’t regret it.
If you’re after a lighter but still warm jacket for the new season, this super-soft style is perfect.
I can’t get enough of it in this expensive-looking chocolate brown shade.
So simple but so elegant—another of COS’s basics which comes in multiple colours.
No doubt, you’ll wear it on repeat.
Don’t underestimate how useful a great leather belt is, especially this one. I have it and it really elevates any simple outfit.
The items I’ve had in my wardrobe longest are my lighter pure cashmere knits. You can be certain this will never date.
Dress this up or down, layer it up under coats in the cold or or throw it over your shoulders during transitional seasons.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
