There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear UK HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Reformation’s sales are known as some of the best in the business and they’re also very rare. In fact, the newly-launched Black Friday sale is the only site-wide sale the brand has this year. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it’s a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmere, coats and boots. But also because the brand’s designs are so anti-trend (and eco-conscious) it’s rare that you’ll ever regret a Reformation purchase—I certainly never have.
Lucy Williams wears the brand’s insta-famous Fantino Cardigan.
Black Friday weekend may not have arrived yet, but discounts are launching earlier than ever this year (check out my roundup of the best deals so far). And Reformation’s biggest sale of the year followed suit. Reformation’s sale officially started on Wednesday, 22 November, with 25% off sitewide. Yep, that means everything! It usually lasts through to Cyber Monday, when even more deals have been added in previous years, although by then the stock levels can be quite low.
Who What Wear US editor-in-chief Kat Collings wears a full Reformation outfit, including the chic Danni Oversized Trench, (was £368, now £276) and Wilda Kitten Mule (was £298, now £224).
With the sneaky preview we gave you of the sale details, you should have had plenty of time to start thinking about the smartest buys you wanted to bag in the Reformation sale. Like I say, most of us Who What Wear UK editors usually have a few items in our baskets at all times (currently, it’s the Val jeans, Remy boots, Clara Cardigan in Cherry and cosy Jadey sweater for me), but we’ll definitely all revisited them this weekend to ensure everything we loved is in there ready and waiting for us.
Don’t have time to scroll through the whole site and would rather get some expert guidance as to which pieces are truly worth it? I’ve spent the morning scouring the whole offering, and below you’ll find some of Reformation’s best sellers and celeb-loved items. There are, of course, so many pretty dresses to consider, whether you’ve got a cold-weather wedding to buy for, some winter sun on the horizon (jealous), or just a killer party outfit on the brain. But my top unmissable top pick has to be the brand’s Mason Pants.
Affiliate editor Emily Dawes is 5’2” and the petite Mason Pants are the perfect length for her.
If you’re a regular reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted wearing anything else. One of the brand’s best sellers (with a host of celebrity fans, too), they now come in 10 colours as well as in petite and extended sizing options (thank you, Reformation!). And since they’re made from a soft tencel lyocell, there are no bulky pockets or unflattering pleats in sight.
You really can’t go wrong shopping in Reformation’s Black Friday sale, whether you’re looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. Keep scrolling to see my top picks from the Reformation’s Black Friday sale to add to your basket. Happy shopping!
Reformation dresses = a good time. Lucy Williams wears the black Maves dress and Monikh Dale wears a linen two-piece from the brand.
These work for all seasons.
The piece in every editor’s basket right now.
A trench is so classic.
I have a feeling this chic top (which also comes in black) is going to be a new Reformation bestseller.
A chic black dress is always a wise style investment.
The extended size version goes up to a UK28.
The cutest mini in the season’s chicest colour.
So. Chic. (And a favourite of Taylor Swift).
Party shoes!
Perfect for work.
We recently wrote about how this is the knit to know.
The boots I’ve got my eyes on—they come in so many chic colours and in suede too.
The brand’s best-selling jeans and we can see why.
An occasion dress that stands the test of time.
Swift wore this recently.
Both Gigi Hadid and Katie Holmes are big fans of these loafers.
So much outfit for your money.
This comes with a removable scarf. How chic?!
So versatile—I’d wear this to festive parties or winter weddings with some fancy accessories.
Selena Gomez’s favourite boots.
The perfect black coat.
A leather blazer is always a classy choice.
A dress that will take you from summer to winter and back again.
The perfect slouchy straight jeans.
A gorgeous LBD that’s loved by influencers.
Next Up: I Spent Hours Scrolling Black Friday Sales—Here Are the Early Deals Worth Seeing
