Hi! Welcome to the Insider Advertising daily for November 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.
First: We are looking for nominations for our annual list of hottest adtech companies. Submit nominations here by November 27.
Today’s news: Trump’s executive order threatens ad agencies’ federal contracts, Amazon’s media power players, and YouTube won’t run ads on videos about false or misleading election results.
President Donald Trump speaks during a rally in Milwaukee in January 2020.
Joshua Lott/Getty Images
Joshua Lott/Getty Images
Ad agencies are concerned they could lose big federal contracts due to Trump’s executive order banning some diversity training, even if he leaves office
- Patrick Coffee reports that ad agencies and big brands like Uber are worried that President Trump’s executive order on unconscious bias training could threaten their federal contracts, even if he loses the election.
- The September order forbids federal contractors from using programs with themes like “white privilege” and “unconscious bias,” which it calls “racist.”
- Many of the ad holding companies have multi-million-dollar government contracts. One executive said they’re seeking legal advice on how to avoid violating the order.
Read the full story here.
Amazon; Courtesy of Ukonwa Ojo; Paul Archuleta/WireImage; Samantha Lee/Business Insider
Amazon; Courtesy of Ukonwa Ojo; Paul Archuleta/WireImage; Samantha Lee/Business Insider
The 18 power players at Amazon who are leading the e-commerce giant’s media ambitions
- Ashley Rodriguez and I identified 18 executives spearheading Amazon’s media investments.
- Amazon is benefiting from the pandemic with e-commerce growing and people engaging with more streamed video and music at home.
- While e-commerce makes up most of Amazon’s revenue, Prime Video, Amazon Music, Twitch, and advertising are becoming bigger areas of growth.
Read the full story here.
Noam Galai/Getty Images
Noam Galai/Getty Images
YouTube says it will allow videos with false or misleading election results, but won’t advertise on them
- YouTube said videos making unverified and misleading claims that a candidate has won the presidential election do not violate the platform’s guidelines.
- One America News (OAN), a right-wing news network, has reached more than 370,000 views on a video inaccurately claiming Trump won the election.
- The video, which also spreads several myths about voter fraud, does not violate YouTube’s community guidelines, but does violate its ad policy, according to the company.
Read the full story here.
More stories we’re reading:
- On the ‘All Consuming’ podcast, two hosts try out the DTC brands advertised to them on Instagram, and give listeners an insider perspective on marketing and modern consumerism (Business Insider)
- Inside Amazon: Everything we know about the e-commerce giant’s growing advertising business (Business Insider)
- Duty-free shopping, luxury retail’s money-making secret, has been upended by halted travel, and brands have been forced to get creative to keep airport sales up (Business Insider)
- Streaming TV advertisers want better targeting—minus the privacy backlash (Wall Street Journal)
- New York Times hits 7 million subscribers as digital revenue rises (New York Times)
- ESPN announces hundreds of layoffs as pandemic, cord-cutting upend sports television (Washington Post)
Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.
— Lauren
Powered by WPeMatico
