, Apple’s AirPods dominated the market for True Wireless Stereo (TWS) Bluetooth headsets in 2020. Overall, the accessory remains one of the hottest products in tech as the category saw sales soar 90% last year. Even after last year’s growth, there is room for more. Ville-Petteri Ukonaho, Strategy Analytics’ Associate Director, notes that globally, only one in 10 people own a Bluetooth headset. Ukonaho says that with companies like Apple and Samsung no longer including wired earphones in the box with new handsets, Strategy Analytics sees “huge potential” for Bluetooth headset sales.
Ken …
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