Xbox is Operating Under A “Challenging Set of Revenue and Profit Goals”

It’s no secret that Xbox has been struggling lately, even more so after the Activision acquisition, a deal that cost $69 billion to buy the company. This makes it the largest acquisition in gaming but not necessarily the smartest. It’s been even more challenging for Xbox, as the overall gaming market has stagnated significantly, primarily due to events like the pandemic, which made the industry even more volatile than it already was. One of the significant factors in the industry now is how inaccessible games are to many people, with blockbuster games costing $70 to purchase as the average gamer. […]

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