UPDATE: As it turns out, T-Mobile CEO Mike Sievert was not joking when referring to his company’s Super Bowl advertising embargo, which due to the NFL’s “protected rights deal” with the league’s “official telco sponsor.”
In other words, Verizon didn’t want the commercial to be watched by around 100 million people on TV, and the NFL had to play ball, which may actually end up benefiting Magenta more. That’s because the “Un-carrier” is definitely kicking off the big weekend with far more buzz than its arch-rival while still reportedly having two other 60-second spots …
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