Before the COVID-19 pandemic, the typical Uber and Lyft rider was a younger, urban-dwelling, high-income worker who would use the ride-hailing apps to go to the office, or to the movies, or to a show, and then to go out drinking.
But with events, offices, bars, restaurants, and more effectively closed, the “loyal base” — as these riders are called — has stayed away from the ride-hailing apps. While the apps are struggling to catch up to pre-pandemic ridership levels almost a year later, a new group of riders is on these platforms.
Lyft reported in its latest annual economic impact report that of the 14 percent of riders who used Lyft more during the COVID-19 pandemic, those riders were more likely to be minority women working essential jobs than those who stopped using Lyft. Read more…
More about Uber, Lyft, Ride Hailing Apps, Coronavirus, and Tech
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