Worldwide spending on the top 100 non-game subscription apps worldwide through the App Store reached a total of $10.3 billion last year. That figure was almost four times the $2.7 billion amount spent in the Google Play Store over the same time period . Overall spending in that category (both iOS and Android) rose 34% on an annual basis from $9.7 billion in 2019 to $13 billion last year. Consumers spent $111 billion on in-app purchases in both app storefronts last year. In 2020, U.S. consumers spent $5.9 billion on the top 100 non-game mobile apps offering subscriptions during 2020. That …
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