iPhone vs Android: The secret sauce behind Apple’s high-end domination

In the ongoing tug-of-war between Apple and Android, one point consistently tips the scales in Apple’s favor: its ability to deliver a polished, seamless user experience. The new Vehicle Motion Cues feature in iOS 18 is the latest notable example. It isn’t the sort of flashy innovation like AI, but it’s an excellent quality-of-life booster and a great illustration for the point I want to make here. Check out my previous article on Vehicle Motion Cues and its Android alternatives, if you need a primer.