Oura CEO Believes Apple Will Not Launch A Smart Ring Because It Is Difficult To Make And It Could Potentially Undercut The Company’s Watch Sales

Oura CEO believes that Apple will not make a smart ring

Under Tim Cook’s leadership, Apple was able to enter the smartwatch business and, in a few short years, offer health-focused features that were not just instrumental in saving lives but also helped people change their outlook on their lifestyle. Similar health features have arrived for the second-generation AirPods Pro, and that only means that the sky is the limit for Apple, suggesting an entry into a new category such as a smart ring. However, Oura CEO Tom Hale believes that the company will not enter this market because not only is this accessory difficult to make, but it can potentially […]

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