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- US Armed Forces veterans and active-duty members are eligible for discounts at many retailers.
- A military ID or an online verification saves service members on everything from apparel to tech.
- For more deals that everyone can take advantage of, check out our master list of sales.
To show gratitude toward veterans and active-duty members of the armed forces, many retailers offer special discounts to active and former military personnel, veterans, families of the Armed Forces, and first-responders.
By presenting a military ID or filling out an application online, eligible shoppers can save up to 50% on everything from new tech to insurance.
To make it easier to navigate, we’ve rounded up a list of stores offering military discounts year-round and on Memorial Day, below. And though there are a good amount listed, it’s always a good practice to ask at any store you’re shopping at since many don’t advertise, or in case they require in-person verification.
Check out all the stores that offer military discounts year-round:
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Adidas: 20% off at factory outlets and 30% off online with online verification.
Allen Edmonds: 15% off regularly priced merchandise after ID validation.
Alpha Industries: 15% off all items with online verification.
Backcountry: 20% discount on select full-price purchases online for military members, veterans, first responders, and more.
Bonobos: 20% military discount for five orders over a course of a year for active-duty service members and veterans.
Carhartt: 25% military discount on apparel and accessories for verified military, first responder, and nursing community.
Champs Sports: 15% discount on most in-store or online purchases. If shopping online, simply select “Use Military Discount” at checkout to verify your eligibility.
Cole Haan: 20% off for veterans and active-duty members.
Columbia Sportswear: 10% discount for military members through online verification.
Converse: 15% off to all active, reservist, veteran, and retired US Military personnel, as well as the spouses and dependents of active personnel. Verify online.
Dagne Dover: Discounts vary but just fill out this form with your official military email address and the company will send you the discount information.
Eddie Bauer: extra 10% off in-store purchases to all active and former military personnel, veterans, and families of the Armed Forces.
Foot Locker: 15% off most purchases in-store and online. During checkout, click on the “Use Military Discount” link and follow the instructions.
GlassesUSA: 55% off and free shipping on select styles.
Hanes Outlet Store: 10% off with military ID.
Kohl’s: 15% off in-store only every Monday for active and former military personnel, veterans, and their families.
L.L.Bean: to anyone with a valid military ID and online verification.
Moosejaw: 20% off full-price purchases for military members.
Nike: 20% discount for active, retired, reservist US Army, Navy, Air Force, Marines, and Coast Guard personnel online and in stores in the US. Verify your eligibility using the form.
Ray-Ban: 15% off. Click the “Military” dropdown in the shopping cart to verify your status and apply your discount.
Roxy: 15% discount on apparel and surfing supplies.
Sunglass Hut: 15% discount for active-duty military, retirees, veterans, and family members by registering through ID.me.
Timberland: off select styles online and in-store orders for active-duty military, veterans, and families with valid credentials.
Tommy John: 20% off for military and first responders. Verify eligibility here.
TOMS Shoes: 10% discount. Verify your eligibility here.
Under Armour: 10% off online and in-store for Active Duty, Retirees, Military Spouses, Military Family Members, as well as a 10% discount for First Responders, active Police, Fire, and EMT customers. Verify yourself here to get the discount online.
Vera Bradley: 15% online discount. Verify your eligibility with ID.me.
Yeti: Special pricing for select gear for military members, veterans, and first responders.
Zappos: 10% off all purchases made on the site.
Phone and internet
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AT&T: 25% discount on monthly plan charge.
Sprint: 50% off military family lines.
T-Mobile: 50% off family lines for military personnel. 20% off the standard $70-a-month plan ($55) with AutoPay.
Verizon Wireless: Get Unlimited for $30/line and select from different bundles. All government employees including active duty, reserves, and national guard are eligible. This discount is also extended to retired military, veterans, and their families through Veterans Advantage.
Tech
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Apple Store: 10% off Apple products and accessories for veterans and active military.
Best Buy: discounts are available at some locations; typically 10% off in store. Best Buy offers half off Geek Squad services for military families.
Dell: 10% off PCs and electronics with an email sent to a US sales agent.
Microsoft: up to 10% off on select products for active, former, and retired military personnel and their families.
Home and hardware
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Brooklyn Bedding: 25% off your entire order plus free shipping, verify through ID.me.
Casper: 20% discount off any order with a mattress for active duty, retirees, veterans, military spouses, and military family members.
Eight Sleep: Get 10% off any product, including custom smart mattresses if you’re a firefighter, EMT, or part of the military or police.
HelloFresh: 50% off first HelloFresh box plus 15% off every HelloFresh Box for a year.
Home Depot: Tax exemption, year-round at all stores to active duty military personnel, reservists, retired or disabled veterans, and their immediate families.
Leesa Mattresses: 15% off for military, first responders, students, and teachers.
Lowes: . Register to enroll.
Overstock: Get a free Club O membership and receive 5% reward dollars for every purchase, free shipping, and extra reward dollars.
Sherwin Williams: Get 15% off on paints, stains, and painting supplies to those currently serving, are reservists, or have served in the military.
Home, insurance, and hardware
Geico
American Express: Get annual fees waived on any charge or credit card, including the Platinum Card, which offers a number of perks, benefits, and freebies.
AutoZone: Discount varies, so just ask and have a valid military ID on hand.
Avis: for U.S military veterans, active-duty military, National Guard & Reservists, and family.
Geico: up to 15% discount your total insurance premium. Check your availability here.
Liberty Mutual Insurance: Insurance discounts vary for those who are active, retired, or reserved in the U.S. Armed Forces.
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