A few years ago, it was reported that Apple was ramping up efforts to build its search engine alternative to rival Google, but when the latter was paying the Cupertino giant ludicrous sums of money to the tune of $20 billion in 2022 to keep its own search engine as default on a multitude of devices, those efforts likely dialed down. While we can go back and forth on why Apple does not develop its own search engine, a company executive has highlighted various reasons why it has zero plans to do so. Despite having heaps of cash to work […]
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