After two consecutive years of decline, the global smartphone market is finally recovering. Throughout 2024, smartphone OEMs worldwide recorded 4% growth year-over-year. 2023 was the year with the lowest demand in a decade, so it was about time to see signs of recovery.
Analysts at Counterpoint say the softening economic pressure worldwide and the introduction of AI-powered features are the main drivers for the 2024 growth. Almost all markets recorded a positive trend, with Europe, China and Latin America leading the pack.
Samsung continues to lead with 19% market share thanks to…
