Hi and welcome to Insider Advertising for April 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Millions of Facebook users’ data leaked.
- What happened to Adobe’s ad business.
- Fernando Machado moves to Activision.
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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.
Facebook set to soar throughout 2021, says BofA.
533 million Facebook users’ phone numbers and personal data have been leaked online
- The personal data of over 500 million Facebook users has been posted online in a low-level hacking forum.
- The data includes phone numbers, full names, location, email address, and biographical information.
- Security researchers warn that the data could be used by hackers to impersonate people and commit fraud.
Read the story.
Adobe
Why Adobe’s $540 million bet on advertising went awry, according to former employees, analysts and ad buyers
- Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains, I reported.
- Former employees, analysts, and ad buyers broke down what happened to Adobe’s once-lofty ad ambitions.
- They said Adobe struggled to understand advertising’s business model and win over TV ad buyers.
Read the story.
Tom Dulat / Stringer via Getty Images
Tom Dulat / Stringer via Getty Images
Burger King’s CMO, one of the best-known marketers, leaves for top role at Activision
- Fernando Machado, CMO of Burger King parent company Restaurant Brands International, has resigned, Patrick Coffee and Tanya Dua reported.
- He is headed to Activision Blizzard as its chief marketer.
- The ex-Unilever exec joined Burger King in 2014 and was promoted to lead RBI’s marketing in 2020.
Read the story.
More stories we’re reading:
- Nike tried to sue the controversial ‘Satan Shoes’ out of existence. Instead, it’s fueling hype as pairs sell for thousands of dollars on the resale market. (Insider)
- ‘Godzilla vs. Kong’ earned $48 million at the US box office over the weekend, the best opening during the pandemic (Insider)
- Donald Trump has expanded his list of ‘woke’ companies to boycott, due to their opposition to Georgia’s voting law (Insider)
- The SPAC boom is coming for fast-growing fitness and wellness companies. Experts reveal the 6 blank-check firms on the hunt. (Insider)
- These TikTok stars got into so many hot VC deals as angel investors, they just raised $15 million of other people’s money to plug into startups (Insider)
- Sports agent Rich Paul joins former Nike execs to start marketing agency Adopt (CNBC)
- Biden administration launches $10 million ad campaign, leaders’ network to encourage vaccination (CNN)
- U.S. senators ask digital-ad auctioneers to name foreign clients amid national-security concerns (Wall Street Journal)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.
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