Spring is in the air, and so is the potential for Amazon‘s first major savings event of the year.
The retail giant hosted its inaugural Big Spring Sale in late March 2024, offering shoppers the chance to stock up and save on seasonal essentials across six days of discounts. Notably, it wasn’t just another iteration of Amazon’s members-only Prime Day sale: Most of the deals were open to all customers.
While Amazon hasn’t formally confirmed a Big Spring Sale for 2025, its second coming appears to be imminent: In late February, moderators of Amazon’s Seller Central forum for third-party merchants announced the sale internally and put out calls for deals submissions.
“As customers prepare to refresh and renew this spring season, we’re excited to announce Amazon’s Big Spring Sale!” one mod wrote in a Feb. 27 post titled “Big Deal Energy – Get Ready for Amazon’s Big Spring Sale 2025.” (It was public at the time of writing.) “This is the perfect opportunity to connect with customers during their annual spring cleaning efforts.”
Amazon’s first official press release about last year’s Big Spring Sale went out on March 14, so expect this year’s confirmation to land sometime in mid-March, if it is indeed happening. Read on for the Mashable Shopping team’s date and deal predictions in the meantime.
When is Amazon’s Big Spring Sale in 2025?
We have two possible clues as to when this year’s Big Spring Sale will be held. One is a line in a mod’s Amazon Seller Central post about it that says, “Prime-exclusive discounts for this event may be submitted through March 31, 2025.” Let’s assume the event itself goes through that date.
Our other clue lies in the timing of last year’s Big Spring Sale, which ran from Wednesday, March 20, through Monday, March 25. Let’s assume Amazon sticks with the same Wednesday-through-Monday slot. (Having covered Amazon events like Prime Day since 2018, we know that Amazon is a creature of habit when it comes to scheduling.)
With that in mind, we’ll make an educated guess that Amazon’s 2025 Big Spring Sale will be live from Wednesday, March 26, through Monday, March 31. We’ll update this story if and when the dates are confirmed.
How long is Amazon’s Big Spring Sale?
We expect the 2025 Big Spring Sale to be at least as long as the 2024 iteration, which lasted six full days. That made it three times longer than Amazon’s flagship summer Prime Day sale, mind you.
What will be on sale during the Amazon Big Spring Sale?
In a separate post about submitting discounts for this year’s Big Spring Sale, another Seller Central mod encouraged merchants to “consider deals” within the categories of home/living, apparel, beauty, outdoor/recreation, sporting equipment, and “other seasonally relevant categories!” Look for lots of deals related to warm-weather activities and spring cleaning.
We also expect Amazon to offer some of the season’s best deals on select electronics during its Big Spring Sale, as it is wont to do during major sitewide savings events. Devices across its own Echo, Fire, and Kindle lineups will undoubtedly get the steepest discounts. It’s also possible that we’ll see some initial markdowns on Apple’s brand-new MacBook Air and iPads, which are set for release on March 12. (It’s not too soon: Last year’s 15-inch M3 MacBook Air got a Big Spring Sale discount of $95 just two weeks post-launch.)
Amazon’s 2025 Big Spring Sale deals will likely be found at amazon.com/bigspringsale once the event goes live — stay tuned.
Do you have to be a Prime member to shop Amazon’s Big Spring Sale?
While the first Big Spring Sale wasn’t a members-only affair, a handful of individual deals were Prime exclusives. That included discounts on the previous-gen Kindle Paperwhite Signature Edition, a 50-inch Amazon Fire TV, a Dyson air purifier, and an American Tourister suitcase.
This year’s version of the sale will probably follow the exact same formatting, where the general public has access to most of the best Big Spring Sale deals. At the very least, Amazon is all but guaranteed to offer a selection of Prime-exclusive discounts, judging by the aforementioned Seller Central post about a March 31 deadline. In the past, these have been open to paid Prime subscribers and those who have activated Prime’s free 30-day trial.
How to sign up for Amazon Prime
Visit amazon.com/amazonprime to sign up for Amazon Prime. Those who haven’t been a member within the past 12 months can take advantage of its free 30-day trial. Just remember to cancel your subscription before it renews as a paid plan at $14.99 per month or $139 per year.
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