Cryptocurrencies, Mars colonization, and an unpronounceable child’s name may have dominated Elon Musk’s first Saturday Night Live appearance, but the Tesla CEO’s influence on electric vehicles was clear from the ads that popped up during the late-night program.
Musk is known for “reinventing” electric vehicles as a more mainstream alternative to gas-powered cars with his Tesla brand and its original Model S sedan back in 2012. Now there are more than 50 EV models available in the U.S. including options from legacy automakers like Ford, Nissan, and Chevy.
Tesla doesn’t do traditional advertising, but its competitors do. During Saturday’s SNL episode several car companies ran ads for their EVs, timed with Musk’s appearance. Musk didn’t say much about Tesla or EVs during the show aside from a joke about driving a Toyota Prius hybrid. Read more…
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