Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands. By 2023, we expect US social commerce sales to surpass $50 billion annually, nearly double the 2020 total.

There is no one-size-fits-all playbook for social commerce success, and brands looking to drive sales need to consider content/creative, media strategy, audience amplification, and conversion.

In “Building an Effective Social Commerce Strategy,” Insider Intelligence provides a framework for brands to determine the social commerce strategies most likely to work for them.

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