Rell Rugely
- Insider is compiling a list of the top talent managers representing micro influencers in 2021.
- Micro influencers typically have under 100,000 followers and are on many brands’ radars.
- Please submit your ideas or nominations through this form (or below) by October 15.
“Micro” influencers, who typically have between 10,000 and 100,000 followers on a social media platform, are on many brands’ radars.
These smaller creators have demonstrated to brands that influencers don’t need hundreds of thousands of followers to drive sales or make an impact in a market. Micro influencers are often known to know have highly engaged audiences and post niche or specialized content, which is appealing to potential sponsors.
And some advertisers – from the music industry to lifestyle brands – are flocking to micro influencers for their campaigns.
But the more brand deals, the busier these influencers get – making it increasingly difficult for some to balance creating content and building a business all while running it all, often, on their own.
That’s where talent managers come in.
Talent managers help take over certain business elements for a creator, such as pitching brands, creating media kits, reviewing contacts, and negotiating deals. In exchange for managing an influencer’s business, managers often take a cut of influencer’s earnings from brand deals, typically ranging from 10% to 20%.
While some managers take on micro influencers as clients, not every management firm does. Some have hard cut-offs at 100,000 followers; others only represent creators on the celebrity scale. On the other hand, not every micro influencer is ready for (or even wants) a manager.
For those who are seeking managers, though, the search for the right manager can be daunting.
We want to know: Who are the top managers representing and building up the businesses of micro influencers in 2021?
We are seeking nominations of the leading managers in the industry for Insider’s second annual list of the top talent managers for micro influencers and emerging creators.
Please submit your ideas through this form by October 15, or enter the information below:
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