These sales are also a great chance to redo your wardrobe. Whether you need staples like cashmere sweaters, want to replace old, stretched-out underwear and bras, or treat yourself to luxe sleepwear, there are tons of apparel deals today. We’re talking up to 50% off at Old Navy, 60% off Everlane, 50% off Lululemon, and a whopping 70% off bras at Thirdlove.
We don’t promote any ole sale, either; at Insider Reviews, we extensively test every product we recommend. When it comes to fashion items, our writers and editors spend weeks, often months, trying out new coats, shoes, bags, and athleisure gear to see which are truly worth your money.
We value sustainably made and long-lasting items in an effort to minimize waste and overconsumption, and even the more budget-friendly, fast-fashion items we recommend are of good enough quality to last you a full season.
Below, we’ve selected the best fashion deals of Black Friday. Check back to this page often as we’ll be adding new deals on a regular basis through the weekend and into Cyber Monday.
Puffer jackets are a stylish and trendy way to stay warm in the winter. The Water-Resistant Frost Free Short Puffer Jacket from Old Navy can be dressed up or down for a versatile winter look.
With their waist-accentuating high rise and tapered legs, these are “mom jeans”…if your mom was a ’90s supermodel. Plus, they’re made of denim that has an old-school look and a touch of give for a perfectly broken-in feel.
No backpack has taken over the scene more than the Dagne Dover Dakota Backpack. The easily recognizable neoprene bag seamlessly transitions from office to gym thanks to its organization features and versatile look.
A fan-favorite, now with a hood. Between the technical fabric and a do-anything fit, it’s easy to see why this one’s a hit. Right now you can save up to 50% on this versatile piece, but sizes are selling out quickly.
Bonobos is a favorite for its outerwear, and during the brand’s Black Friday sale, you can get $30 off this cozy shacket. Just use code friday30 at checkout.
A premium organic sweatpant—made for the track ahead. Featuring an elastic waistband, an easy high rise, handy side pockets, and a relaxed tapered leg, the Track Jogger has a signature look that will stand the test of time.
Nordstrom, 45% off Barbour, 30% off Thread & Supply coats
Nordstrom department store, with logo and signage, in the upscale Broadway Plaza shopping center in downtown Walnut Creek, California.
Made with the same level of support as its signature shapewear but with a little extra stretch, these leggings are designed to not only make you look great but feel great, too.
This water-resistant jacket is stocked with 650-fill power down insulation, zippered hand pockets, and a structured hood to keep you zipped up and toasty through any winter weather.
This two-for-one deal includes an outer, waterproof but breathable shell and an inner 700-fill down puffy jacket for full weather protection. It rocks tons of protective features like a structured hood and Omni-Heat thermal reflectivity to keep you super warm, and vents when you need to cool down a bit.
With 550-fill down insulation and Omni-Heat reflective technology, this jacket will keep you ridiculously warm — and it has a flattering and functional fit.
The shoe that really started it all, the Classic Clog is comfortable, breathable, and easy to slip on whenever. With over 20 fun colors to choose from, you can’t go wrong.
Girlfriend Collective has some of the best athleisure leggings we’ve ever tried, and we appreciate the brand’s color variety, relatively low price points, and inclusive size range.
When I first saw these boy shorts, I thought they’d be perfect for wearing under sundresses in the summer. And I was right! There’s plenty of coverage, but the material is so lightweight and comfortable that it feels much closer to underwear than actual shorts. Based on similar pairs I own, I expected the one drawback to be that the high waist would roll down, but that hasn’t been my experience yet. To my surprise, there was no rolling or bunching. They’re also great for sleeping in. Similar to the thong, I went with my usual size and had no issues with the fit. I’m not sure they’ll replace all of my everyday pairs, but everyone needs a few seamless styles and these offer some of the best value I’ve ever seen.
Cozy socks never look so good than with this colorful 12-pack of vibrant print socks. Bombas socks guarantee extreme comfort thanks to its soft cotton, cushioned footbed, and arch support detail.
Bombas partnered with Sesame Street to bring color and comfort to youth socks, featuring stay-up technology and a different Sesame Street character on every pair.
Everything we love about L.L.Bean’s Wicked Good Slippers — but mini. These shearling-lined, leather-soled booties will keep kid’s feet, sizes 3-10, toasty around the house and in a stroller.
For you to rest easy, meet the Wonder™ Knit Pajama Tee. Made in airy modal, perfectly draped, and effortlessly flowy, it’s like a cool breeze you can wear to bed.
The 24/7™ Perfect Coverage Bra’s signature cups are designed with hybrid memory foam that does double duty, providing softness inside and support outside.
Whether you’re a runner, a cyclist, or an average person who simply likes clothes with usable storage, Janji is a brand you should check out. We love their running shorts and right now they’re selling for more than 50% off their usual price at REI.
Black Friday is one of the biggest sales events of the year that always falls on the Friday after Thanksgiving to kick off the holiday shopping season. While the sales event used to be just one day and largely in person, you can now often score Black Friday deals not just on Friday but through the following weekend. (You can certainly still shop big savings in stores, too, not just online.) We often see the largest savings for the entire year.
When is Black Friday 2021?
Black Friday falls on the Friday after Thanksgiving. This year, Black Friday is on November 26. While it’s technically just one day, we’ve already seen Black Friday deals all week long before the Big Event, and still see savings at most retailers for the Saturday and Sunday that follow.
What should you buy on Black Friday?
In an effort to curb overconsumption, you should really just buy what you need on Black Friday. However, as far as what items we see the biggest deals on for the sale day, we highly recommend snagging smart home devices, kitchen appliances, TVs, luxury bedding, home gym equipment, and gaming consoles if you’re already in the market for these, as there’s a huge slash in prices for these items this year.
