Longhorn Steakhouse is part of the casual dining resurgence, and a visit to the chain shows why

OSTN Staff

Longhorn Steakhouse exterior sign
  • Longhorn Steakhouse and its parent company Darden Restaurants have seen booming sales recently.
  • I visited a location in Rochester, New York, to see why it’s so successful.
  • I found a casual, comforting environment with delicious food even beyond steaks.
Business is booming at Longhorn Steakhouse, a beneficiary of casual dining bouncing back. I visited the restaurant chain to see why it’s seeing such huge success right now.

Longhorn Steakhouse exterior
Before even walking inside, I noticed a row of about six or seven parking spots dedicated to customers picking up to-go orders, which have been a major area of growth since 2020.

Longhorn Steakhouse to-go orders

Source: Insider

The parking lot was packed, but I was able to walk in and be seated right away.

Longhorn Steakhouse entrance
Immediately inside was the pickup area for takeout orders, more evidence that they’ve becoming important to the bottom lines of restaurant chains.

Longhorn Steakhouse to-go
The entryway was built to accommodate a large number of waiting customers in wood-paneled seats and benches.

Longhorn Steakhouse interior
The front of the restaurant has a sports bar feel to it, with TVs playing sports and high-top tables.

longhorn Steakhouse interior
A Texas Longhorn head, horns and all, was mounted right above the bar in an extremely on-brand decor choice.

longhorn Steakhouse decor cow head
It didn’t take me long to realize that this chain takes the theme extremely seriously, from these framed belt buckles…

longhorn Steakhouse decor
…to some kind of harnesses mounted on the wall above our table…

longhorn Steakhouse decor
…to even more uses of horns, in this case adorning a mirror.

longhorn Steakhouse decor horns
Even the chandeliers look like they’re made of some kind of antlers.

longhorn Steakhouse antler chandelier
The hostess sat us at a corner table, right beneath a painting of yet another longhorn.

longhorn Steakhouse decor
With my fiance Joe for scale, this is how the harnesses, wood paneling, and cow paintings all came together to create the vibe.

longhorn Steakhouse decor
We were seated in the dining room area, which looked much more formal than the tables around the bar, almost to the point of looking like a different restaurant.

longhorn Steakhouse interior
The dining room interior felt cozy, with dark woods and warm lighting.

longhorn Steakhouse interior tables
Every piece of decor hammered home the theme, with cowboy accessories and images alongside pretty pastoral paintings.

Longhorn Steakhouse
The ceilings have dark wood beams, almost reminiscent of a farm.

longhorn Steakhouse interior
Most of the menu consists of different steaks, just as you’d expect. Of course that was the section my eyes went to first.

longhorn Steakhouse menu
Cooking steaks that make customers happy is key to a place like Longhorn, so the menu has specific descriptions of ways to order to make sure there are no misunderstandings.

longhorn Steakhouse menu
We started with the Texas Tonion appetizer, which our server described as “like a Bloomin’ Onion.”

longhorn Steakhouse apps
They were fried onion slices with a slightly zesty dipping sauce.

longhorn Steakhouse Texas Tonion
They were hot and crunchy and salty. In other words, they were perfect.

longhorn Steakhouse texas tonion appetizer
We finished the whole dish, which was clearly meant for a larger group than the two of us.

longhorn Steakhouse empty dish
Next, the waitress brought us a loaf of bread and a little dish of butter.

longhorn Steakhouse bread
It was good, but nothing special. After all the onion, I didn’t want to fill up on bread.

longhorn Steakhouse bread
We also ordered an Old Fashioned to sip on alongside the steak.

longhorn Steakhouse Old Fashioned
Each entree came with two sides, and I chose a Caesar salad. I enjoyed it, but it was possibly the most heavily dressed salad I’ve ever had, and could’ve used a slightly lighter hand.

longhorn Steakhouse salad
Next came our entrees. I got a sirloin and grilled shrimp over rice, with loaded mashed potatoes as my other side.

longhorn Steakhouse shrimp
The mashed potatoes were excellent, with a smooth whipped texture topped with bacon, green onions, cheese, and a garlic butter.

longhorn Steakhouse mashed potato
The shrimp was also delicious, grilled and covered in tomato butter.

longhorn Steakhouse shrimp
My steak was exactly medium rare, just as I’d ordered. I’m not the biggest steak eater, but I enjoyed it.

longhorn Steakhouse steak
Joe bravely took on the biggest steak on the menu, the 22-ounce porterhouse for $30.

longhorn Steakhouse steak
He’s a much bigger steak fan than me, so his expertise was required to really judge this steakhouse.

longhorn Steakhouse steak
He said it was perfect, and we happily brought home leftovers.

longhorn Steakhouse steak
He got Brussels sprouts for one of his sides, which were nice and crispy. They were a a good break from the other salty, heavy dishes.

longhorn Steakhouse brussels sprouts
He also ordered mac and cheese, which had a delicious topping of breadcrumbs baked on.

longhorn Steakhouse mac and cheese
The cheese pull shows just how decadent and loaded it was.

longhorn Steakhouse mac and cheese
For two steak entrees, a drink, and an appetizer, our check came to about $100 with tip.

Longhorn Steakhouse receipt
I wasn’t sure what to expect from Longhorn Steakhouse, but it definitely blew me away.

longhorn steakhouse plate
I’d worried that steaks would be the main focus, to the detriment of other dishes, but the opposite was actually true.

Longhorn Steakhouse  decor
In the midst of yet another pandemic winter, I completely get the appeal of a cozy, familiar restaurant where you can get hearty, comforting food.

Longhorn Steakhouse  paintings
Read the original article on Business Insider

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