The subscription video on demand (SVOD) market in the US experienced remarkable growth in 2021 and based on JustWatch’s metrics HBO Max saw the largest growth at 5 percentage points.
Netflix held on to its lead with 25% of the market, followed by Amazon Prime and its 19% while Disney Plus and Hulu each stood at 13% of the market.
HBO Max was close by with 12% while Apple TV+ (5%) and Paramount+ (3%) rounded out the top-seven rankings.
2021 SVOD data
HBO Max also saw the highest growth in Q4 with a 2percentage points increase which helped it close up on Hulu and Disney+ in a…
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