Michaela Kron/Duolingo
- Insider is launching a list of the top influencer-marketing and brand professionals on TikTok.
- We want to hear from you on the TikTok marketers that are helping brands grab attention on the app.
- Please submit your nominations through this form (or below) by February 18.
TikTok has grown tremendously over the past few years, transforming the app from a humble YouTube and Instagram challenger into a go-to marketing hub for brands.
Once viewed as a niche dance and lip-synching app for teens — a reputation born from its Musical.ly roots — TikTok said it now has over 1 billion monthly active users.
With such a large audience, most consumer-facing brands have some type of TikTok strategy in place. Companies often hire influencers to promote products on the app, or enlist their own employees to create original content meant to tap into existing trends on the platform.
Some brands like Duolingo have drawn in millions of followers by creating amusing videos featuring their staff or company mascots — in Duolingo’s case, an owl that’s obsessed with the music performer Dua Lipa. Other companies like the fintech startup Current hire TikTok influencers to create original videos promoting their brands, generating tens of millions of views.
Insider is compiling a list of the top influencer-marketing and brand professionals on TikTok. The list will be determined by Insider based on our reporting and the nominations we receive. We will take into consideration factors like the impact of a marketers’ campaigns, the growth they’ve driven for a brand on TikTok, and the innovative ways they’ve made use of the short-video format.
Please submit your nominations through this form (or below) by February 18.
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