Hailey Bieber and EmRata's Cult-Favorite Brand Launched an Under-$120 Collab

In case you missed it, we published our big Who What Wear It List in December, highlighting the brands, trends, and items that mattered the most in 2021. We gave Miaou the title of the most tagged brand on Instagram because of its cult status with celebrities such as Hailey Bieber, Emily Ratajkowski, Alexa Demie, and Olivia Rodrigo, just to name a few. Now, the cult-favorite brand has done us all a solid and collaborated with Urban Outfitters on a new capsule collection that’s all under $120—a steal compared to the brand’s usual prices, which can go up to $300 or $400.

The capsule uses recycled materials and touches on the ever-so-current Y2K vibe that’s selling like crazy. “I was inspired by my upbringing in Los Angeles,” Alexia Elkaim, founder and creative director of Miaou, said in a statement. “Growing up shopping at Urban Outfitters, I drew inspiration from the things that were inspiring me during that time, namely butterfly prints and short denim dresses.” Scroll down to shop the new launch before it sells out.