‘Moon Knight’ is the biggest show in the world, but data suggests Disney+ can’t rely solely on Marvel

• Disney+’s latest Marvel series, “Moon Knight,” is the most in-demand series in the world. 
• But its growth trajectory is similar to Disney+’s other Marvel series.
• It suggests the shows are hits with existing subscribers, but haven’t gone far in attracting new ones.

Disney+’s latest Marvel series, “Moon Knight,” is the top show in the world.

“Moon Knight” has been the most in-demand series globally, across all platforms, every day for the last two weeks, according to audience demand data from Parrot Analytics. It’s been 86.5 times more in demand than the average show since it debuted on March 30.

Audience demand reflects the interest in and engagement with a series, or the overall popularity.

All of Disney+’s live-action Marvel shows have peaked as the No. 1 shows in the world. But the streaming platform can’t just rely on Marvel.

Parrot Analytics’ data shows that each of the series had a similar growth trajectory and then similar declines in demand. The chart below illustrates that:

Parrot Analytics said the data suggests that the Marvel shows have been massive hits with Disney+’s existing subscribers (and the Marvel fanbase), helping to retain users, but haven’t gone far in attracting new fans and growing the subscriber base.

Disney+, which was touted as a family-friendly service when it first launched, has recently shown signs that it will broaden its appeal. Most notably, it updated its parental controls after adding more mature content including the former Netflix Marvel series.

Compared to Disney+’s other Marvel shows, “Moon Knight” is head of “Loki” and “Hawkeye” in demand 25 days after their respective debuts, according to Parrot Analytics. It’s trailing “WandaVision” and “The Falcon and the Winter Soldier” at the same point.

“Moon Knight” has been received favorably by critics, with an 87% critic score on Rotten Tomatoes.

“A choppy show through its first four episodes that’s still a must-see simply for what Oscar Isaac does in a fascinating dual performance,” Brian Tallerico wrote for RogerEbert.com.