Instagram’s efforts to compete with TikTok are growing with the blogging platform’s latest move. As per a screenshot posted to Twitter by Matt Navarra, Instagram has begun testing making every video posted to Instagram a Reel so it may reach a larger audience across Instagram and Facebook.
In an email to TechCrunch, a Meta spokesperson writes: “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram.” Instagram Reels first launched in the US in August 2020 and sees immense engagement with the Reels’ short video format.
Instagram is now…
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