Netflix has been losing customers lately, and one of the measures to counter the trend it to offer them to come back with an even cheaper, ad-supported tier. Now we know this is happening, as the streaming platform revealed Microsoft will be its “global advertising technology and sales partner.”
In a press release, Greg Peters, COO and CPO at Netflix revealed that “Microsoft has the proven ability to support all the advertising needs” while working on an ad-supported offering. Microsoft also offered “the flexibility to innovate over time on both the technology and sales…
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