Apple And Samsung Are Taking Different Approaches To XR, With Apple Shifting From Premium Pricing And Samsung Going High-End

OSTN Staff

Apple and Samsung contrasting XR headset strategies

Companies are increasingly focused on launching their mixed reality devices as the demand and market for immersive computing experiences intensifies. While the Vision Pro, when launched, was much hyped, it had limited success due to the higher price tag attached to it, which even made tech enthusiasts question if it was worth investing in. Samsung, on the other hand, is partnering up with Google and Snapdragon to mark its entry into the XR market and aims to establish itself as a direct competitor of Apple’s headset. Apple and Samsung are opting for contrasting strategies when it comes to their XR […]

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