Apple CEO Tim Cook Addresses The Impact Of Tariffs On Pricing Strategy While Ensuring No Immediate Price Hikes Are Planned For Current Products

OSTN Staff

Tim Cook addresses Apple prodict prices amid import tariff concerns

Apple will incur some losses in the coming quarter, as it is willing to face them head-on instead of passing them on to the end user. During the company’s earnings call amid hefty tariff concerns, Apple CEO Tim Cook explained how the new tariffs imposed by the Trump administration would have a direct impact on the pricing strategy of different products. The Trump administration has currently put a hold on reciprocal taxes, but the time will eventually run out. In the meantime, Apple could negotiate some terms if it wants to amend the percentages. Apple will absorb the $900 million […]

Read full article at https://wccftech.com/apple-cep-prodict-price-increase-following-import-tariff/