Fashion

Florals Are Trending For Spring & They’re Actually Groundbreaking

Flowers are perhaps spring’s biggest symbol, and for fashion designers, it often means slapping a couple of floral prints onto ...

25 Summer Skirts That Are Worth Shaving Your Legs For

Or not and wearing them anyway.

Florence Pugh is Giving Us Major Hair Inspo These Days

If there’s one thing we can say about Florence Pugh, it’s that she’s fearless. Whether she’s playing the role of ...

Kim Kardashian Looks Amazing in Unedited Thong Bikini Photos

She was photographed shooting what looks to be a new SKIMS campaign in Malibu.

The Best Summer Dresses Are Already On Amazon For Under $100

Amazon is a trove of deeply affordable summer dresses begging to be shopped. With a stable of surprisingly shoppable in-house ...

Love & Death: Everything We Know About the HBO Series So Far

The series debuted its premiere episode to critical praise at this year’s SXSW.

Gwyneth Paltrow Is Dressing Brilliantly for the Court of Public Opinion

The actress-entrepreneur’s courtroom wardrobe of rugged luxury pieces, menswear-inspired suiting, and Park-City-chic sweaters has summoned a new problematic menswear fave.

I’m an Editor—Here Are 9 New-In Spring Buys I Really Love This Week

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so I ...

“Milk Nails” Are a Thing Now, and They’re As Classy As Can Be

Here at Who What Wear UK, we love a timeless nail design. Sure, while colourful French tips and nail art are so ...

The Way Emma Watson Styles a Mini Skirt for Spring Feels So London

I’m not sure what we did to deserve it, but this month we’ve had not one, but two Emma Watson ...

Meghan Markle’s Favourite £55 Sunglasses Have Finally Come Back in Stock

We haven’t seen a ton of Meghan Markle lately, but I’m crossing my fingers for a surprise Met Gala appearance on the ...

Cropped Trousers Are Under Threat From Puddle Pants—8 Celeb Looks That Prove It

Five years ago, if someone told me that cropped trousers would be passé in just a few years, I don’t know ...

It’s Official—These Are the 8 Hair Colours You’ll Be Seeing Everywhere in 2023

Of all the hair trends to try, colour is arguably the most fun to experiment with. And 2023 looks set to ...

I’m Not a Shoe Person, But These 5 Styles Go With Everything I Own

The idea of capsule collections and wardrobe staples have been at the forefront of our mind over the last few ...

Jennifer Aniston and J.Lo Both Wore the Denim Trend I’m Replacing Skinnies With

I wouldn’t say that Jennifer Aniston and Jennifer Lopez have similar personal styles. The latter’s tends to be much more bold and ...

So Many People Are Buying This Cult ’90s Lipstick, It Keeps Selling Out

In the world of beauty, it’s hard not to get swept up in the excitement of newness; fancy product launches ...

It’s Official: These Are the 7 Trainer Trends Everyone Will Wear in 2023

When I was tasked with unearthing the trainer trends that will take over in 2023, I was excited. Excited because I ...

Move Over, French Bob—The Italian Bob Is Set to Take Over This Season

The Italians know how to do many, many things very, very well. Gelato, aperitivo, luxury leather goods—I could go on. ...

I’m Obsessed With Daisy Jones & the Six—These 7 Key Pieces Make Up Her Capsule

I’m entering my cool-girl era this spring, and it’s all thanks to Daisy Jones & the Six. The Amazon Prime ...

8 Elevated Spring Trends You Can Find at H&M Right Now

H&M is a brand we’ve always turned to when we want to shop the best trends at more affordable prices. Their ...

I Want to Look Richer Than I Am—9 Ways to Dress the Part

You might assume that to look expensive, you need to buy eye-wateringly expensive things, but looking rich isn’t just about ...

Calling All Brides-to-Be: These Are the 19 Best Engagement Party Dresses

If you’re reading this, you’ve probably recently said ‘yes’ or experienced the once-in-a-lifetime joy of someone accepting your proposal. Congratulations! ...

White Dresses to Basket Bags—12 Pieces I’ll Wear On Repeat This Spring

When it comes to looking polished every single day, no one is quite as proficient as Jessica Skye. An influencer ...

What to Wear in 15-Degree Weather: Your 9-Piece Capsule

It’s official: Spring is here. Flowers are beginning to peak through and the trees are once again adorning themselves with ...

5 Colours That Will Make Your Simple Blue Jeans Look Very 2023

After every fashion week, we anaylse the runway looks in-depth, and one of my personal favourite undertakings is writing about the colour trends ...

M&S’s Designer-Looking Heels Are Suddenly Back in Stock in All 3 Colours

“I thought they were Prada!” is the first thing Hannah Almassi, Who What Wear’s editor in chief says when she ...

The Experts Have Spoken—These 12 2023 Hair Trends Are the Only Ones That Matter

I’ve been thinking a lot about what 2023’s hair trends will be. In 2022, we saw ’90s-inspired blowouts make a comeback (we’re ...

12 Crescent Bags That Perfectly Walk The Line Between Trendy and Timeless

I have stars in my eyes for these moon-shaped bags.

7 Anti-Trend Outfits I’m Seeing Everyone Wear Right Now

Lately, I’ve noticed an uptick in the number of classic outfits landing on the fashion set. I attribute it to ...