Fashion

So Many Celebs Just Wore the Timeless Dress Trend That Looks Expensive No Matter How Much You Spend
My favourite BAFTAs looks.

Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
You don’t need to splurge your entire pay check on it, either.

This Elegant Colour Trend Quietly Stole the Show at the BAFTAs
This Elegant Colour Trend Quietly Stole the Show at the BAFTAs

Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Straight from the red carpet.

Suddenly, All the Chicest People I Know Are Wearing This Elegant Handbag Brand
Seriously everyone.

You Have Great Taste: I Tried the Basics WWW Readers Bought the Most Last Year, and I Loved These 9
Closet staples.

Jessica Plummer and Emma Naomi Just Debuted What’s Set to Be the Most Worn Mascara at the BAFTAs
Their BAFTA Nominees Party looks delivered.

Wait, What? Suddenly The Chicest Celebrities Are Wearing These Millennial Throwback Trends Like It’s 2010
Some of my favourites are finally back.

The White Lotus Is My Entire Personality—24 Resortwear Pieces That Match the Vibe of Season 3
We’re headed to Thailand.

Literally Every Who What Wear Editor Bought This One Skirt On the Same Day
We’ve officially obsessed.

Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More Intoxicating
It’s mouthwatering.

5 Simple Yet Incredible Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
Simple really is best.

I Just Found the Affordable Color Trend That’s Khaite, Alaïa, and Jil Sander Approved
We’ve been Galindafied.

If Skinny Jeans Are Really Back This Year, These Are the 5 Best Tops to Wear Them With
I bet you already own them all.

I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I’ve tried.

Not All Luxury Buys Are Worth It, But I’ve Found 19 New-Season Items That Absolutely Are
New Year buys to treasure forever.

A Simone Rocha Two-Piece, English Countryside Location and Perfect Blooms Set the Mood for This Beautiful Wedding
See the couple’s stunning ceremony.

These 30 Items From Nordstrom, J.Crew, and Gap’s Presidents’ Day Sales Will Sell Out ASAP
I’m opening my wallet as I type this.

I Tried On Dozens of Designer Flats—These 20 Pairs Are Really Worth the Investment
I did the work, so you don’t have to.

With Jeans, Dresses or Skirts, Fashion People Are Using This Styling Trick to Make Every Outfit an 11/10
So simple, so chic.

Shoes Are Never Just Shoes—6 Trends That Will Completely Alter Your Spring Outfits
From trainers to flats.

Fashion People Are Accessorising Like It’s 2008 Again—I’m Road Testing These 7 Trends
Even our bags have bags!

Londoners and Parisians Already Know This Classic Flat Shoe Is Key to Chic Spring Style
Simple update, big impact.

These 30 Designer-Vibe Zara Buys Just Saved Me $24,246 (Yes, I Did the Math)
Designer vibe, but not the designer budget.

When Did Our Beauty Products Stop Working? These Classic Products Are Best Sellers for a Reason
Behold, the best beauty products ever made.

Trust Me—This Is the One Versatile Makeup Product You’ll Find in Every Who What Wear Editor’s Kit
Makeup artists agree it’s a staple.